2015/10/27 Chat #1 Marketing and Advertising for Indie Authors: What works? What doesn’t?
** This was my first blab chat and it didn’t record. So, here’s the next best thing!
qzzr.com – To create quizzes. They offer a free, branded version
Kingsumo.com – To create giveaways. $198 (lifetime) gets you one site license.
Sparkol.com/TAWE – You can use Tawe to create a simple, professional-looking book trailer. (Affiliate link) They offer a free trial period. After that, you can pay monthly or annually and can cancel anytime.
Animoto.com – To create a book trailer with more bells and whistles.
Bublish.com – Create and share “bubbles” and author insights about your books, including ones your currently writing (so you can create buzz before it’s ever released.) If you want to upload more than one book and have access to all the features, it’s $99/year.
Books Go Social – Long term advertising that gets results or you get your money back!
Other ideas about marketing:
- Blog about your book. You can use your research to create interesting blog posts or write more about the locations, foods, and places mentioned in your books.
- Create a giveaway using a leading author’s collection of books. This will get people onto your email list.
- Attend conventions in a related field or a field you write about in your books.
- Write more books. This increases your discoverability. (Some authors spend a lot of money on covers, editing, and formatting. You don’t have to do this.)
Thoughts about advertising: We only got to Bookbub, and it’s pricey. The question of whether it’s worth it is debatable. We know it leads to sales, but does an author always get ROI? And is it a good choice for a one-book author? We’ll discuss this more next week!